CLIENT:
Vail Resorts
Field Production
Photography
Talent Scouting
roles:
location:
Tahoe / Stevens Pass
The Goal: Vail Resorts asked us to capture the distinct, authentic energy of Heavenly, Kirkwood, and Northstar in a single, unified winter campaign centered around real people and all-ages talent.
Our Approach: Instead of bringing a heavy, slow-moving crew, we kept our footprint light. We cast local, authentic riders and moved with them through the elements, capturing high-end commercial photography and video on the fly without ever breaking the flow of a genuine mountain day.