CLIENT:

Vail Resorts

Field Production
Photography
Talent Scouting

roles:

location:

Tahoe / Stevens Pass

The Goal: Vail Resorts asked us to capture the distinct, authentic energy of Heavenly, Kirkwood, and Northstar in a single, unified winter campaign centered around real people and all-ages talent.

Our Approach: Instead of bringing a heavy, slow-moving crew, we kept our footprint light. We cast local, authentic riders and moved with them through the elements, capturing high-end commercial photography and video on the fly without ever breaking the flow of a genuine mountain day.

A child snowboarder on a magic carpet ski lift with a ski instructor behind. Photo captured by photographer Cody Blue for Vail Resorts
Two people wearing ski gear and helmets standing on snowy ground with ski poles, smiling, with trees and a clear blue sky in the background. Shot for Heavenly Mountain Resort in Lake Tahoe.
A smiling ski instructor and two children in colorful winter gear, wearing helmets and goggles, enjoying a day of snowboarding at Heavenly Mountain in Lake Tahoe for a ski school commercial photography campaign.
Child dressed in green and yellow ski gear jumping into the air with skis and poles in front of snow-covered trees during a winter ski outing at Stevens Pass Resort. Captured for a ski and ride school photo and video shoot.
People skiing on a snowy mountain slope surrounded by pine trees and a clear blue sky at Kirkwood Mountain Resort
A skier doing a trick in the air after sliding off of a rail in the terrain park at Kirkwood. Photo captured by Cody Blue for Vail Resorts
People snowboarding on snowy mountain, surrounded by pine trees, with a clear blue sky at Kirkwood Mountain Resort for a commercial outdoor snowboard photo shoot.
Family of four enjoying a cozy moment on a sofa in a modern living room, with two children and two adults smiling, holding glasses, and sitting across a decorative coffee table with a sculpture of birds.
A person snowboarding in a snowy forest, wearing a yellow jacket, black helmet, and goggles.
A person skiing on a snow-covered mountain surrounded by tall snow-dusted evergreen trees under a clear blue sky.
A kid in ski attire sips hot coco while his sister looks on. Photo captured by Cody Blue for Vail Resorts
A group of five friends smiling and talking in a bar, holding drinks. The bar has bottles on shelves in the background.