Mazda USA

client:

Field Production
Photography
Influencer Partnership

roles:

Tuktoyaktuk , Santa Barbara, Crystal Mountain
& others

locations:

THE PARTNERSHIP: Over a multi-year relationship with Mazda USA, our goal was to showcase the true capability and lifestyle integration of their vehicles by pushing them across every environmental extreme.

THE JOURNEY: From the frozen roads of the Arctic Ocean to the sun-drenched coast of Santa Barbara, we operated as a highly agile, overland production unit. We documented these massive cross-country routes to deliver a premium library of commercial photography, cinematic video, and engaging short-form social content that brought the road trip experience directly to their audience and ours.

A Mazda CX-50 splashing through a muddy puddle in Carbondale Colorado for a commercial outdoor automotive campaign sponsored by Mazda.
A young woman with long brown hair, wearing a plaid shirt, sitting in the driver's seat of a car, smiling while holding the steering wheel. Through the windshield, a blurred outdoor landscape is visible.
A hand sticking out of the window of a Mazda CX-50 for a professional automotive photo shoot.
A woman loading a snowboard into the trunk of a black Mazda CX-5 SUV in a snowy mountain landscape for a outdoor lifestyle and automotive campaign.
Close-up of the front portion of a black Mazda CX-50 parked outdoors during sunset, with mountains and a cloudy sky in the background.
Two people loading gear into a blue Mazda CX-5 SUV parked in front of a wooden house with stone accents on a snowy day for a lifestyle campaign.
Scenic view of a winding road in a rural area with green fields, houses, and a mountain with snow-capped peaks in the background.
A black Mazda SUV driving on a rural road with blurred background of trees and hills.
A Mazda CX-50 SUV parked on the side of a road with a mountain, partly covered with snow, in the background. The SUV has a roof rack and is carrying a bicycle on a hitch rack.
Close-up of a modern car's front end with a headlight on, rain droplets on the hood and bumper, and a beige exterior.
A blue Mazda SUV driving on a winding road surrounded by trees and greenery for a professional automotive photography campaign.
A woman standing outside a dark SUV on a mountain road, with a scenic view of mountains, clouds, and a colorful sunset sky in the background.